Brands
Storia partners with IBA Women’s World Boxing Championship
Mumbai: Storia, young India’s favourite beverage brand, had been found cheering loudly for the 13 edition of the IBA Women’s World Boxing Championship hosted in New Delhi by the Boxing Federation of India from the 15 to 26 of March 2023. This is known to be one of the most prestigious sports events, globally, witnessing a participation of approximately 600 women boxers and team officials from over 75 countries.
Collaborating with the International Boxing Association, Storia extended its support towards women’s participation in sports. This event is a curtain raiser for women boxers of the country towards the goal of Olympics 2024.
Storia foods and beverages chief marketing officer Shalin Desai stated, “It was a momentous occasion for Indians to host this prestigious event in our country. Associating with IBA and witnessing the event closely is a milestone for our brand as it naturally fits into our objective of promoting a healthier lifestyle along with lending support to the sports fraternity. It is exciting to witness the revolution of women’s combat sports gaining steady recognition in our country and Storia will always stand by this momentum that empowers women athletes in India and across the globe”.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
