Brands
‘Stop looking at me,’ says HP Spectre’s OOH campaign
MUMBAI: Fresh ways herald new products. To inform and educate the customers about HP’s new laptop range Spectre that boasts of being the thinnest laptop, the brand has executed an OOH Campaign in three key cities — Delhi-NCR, Mumbai and Bangalore. Milestone Brandcom is its OOH partner in the initiative. In line with the product proposition, out of home space has also been reinvented by taking large and impactful media in the three metros.
Milestone Brandcom senior VP Ravi Ambrose commented saying, “The core idea behind the campaign was not just to be visible or convey the message to the core TG (target group) but also to be visible with an impact. That was the starting point. We put some serious energy in terms of identifying the sites. Plus, the messaging is also not the same all across. We have contextually changed the message to be able to engage the TG more meaningfully and not just strike a one-way conversation with a mere product messaging. e.g. “Stop Looking at me or you will miss your plane’ at the airport and ‘Stop looking at me or you will be late’ on the road”.
In Gurgaon, the Rapid Metro train has been wrapped with HP Spectre branding which looks ravishing. Cluster hoardings have been put up to make it an impactful campaign. High Impact Airport media has also been taken to cater to the affluent.
The powerful creative on all the impact media taken across the board is grabbing more and more eyeballs each day. The campaign has got great feedback. The HP campaign has taken OOH to a new standard of execution.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
