Stone Sapphire India names Bhavesh Shah CEO of Skoodle (toys and stationery division)

MUMBAI: Stone Sapphire India is putting a new chief at the helm of its toys and stationery business.

Stone Sapphire India Pvt. Ltd. (SSIPL) has appointed Bhavesh Shah as chief executive officer, Skoodle, its toys and stationery division. The appointment comes as the consumer products company looks to strengthen its leadership team and accelerate growth across domestic and international markets.

Shah brings more than 22 years of experience across the retail and consumer products sectors. His expertise spans brand building, product development, sourcing, merchandising, licensing and business strategy.

Over his career, Shah has worked on building private labels, launching new categories, developing strategic partnerships and scaling businesses across leading retail organisations in India.

In his new role, Shah will lead the strategic direction and growth of SSIPL’s toys and stationery business. His mandate will include strengthening the Skoodle brand, expanding its product portfolio, developing licensing partnerships and increasing its presence across multiple channels.

Speaking on his appointment, Stone Sapphire India chief executive officer, Skoodle, Bhavesh Shah said the changing Indian consumer landscape was creating opportunities for brands that could combine innovation with execution.

“At Skoodle, our focus will be on building products and brands that inspire learning, creativity, and play while staying relevant to changing consumer preferences,” said Stone Sapphire India chief executive officer, Skoodle, Bhavesh Shah.

He added that SSIPL’s distribution network and entrepreneurial culture would help the business expand into new opportunities and build long-term value for consumers and partners.

Stone Sapphire India managing director and chief executive officer, Shobhit Singh, said Shah’s appointment reflected the company’s focus on building a future-ready leadership team with strong category expertise.

“His proven track record in building brands and scaling businesses makes him the right leader to drive Skoodle’s next phase of growth,” said Stone Sapphire India managing director and chief executive officer, Shobhit Singh.

Singh added that the company was investing in leadership alongside its brands as it works towards building sustainable businesses and globally recognised consumer brands from India.

The appointment is part of SSIPL’s wider effort to strengthen capabilities across consumer insights, product development and operational efficiency. The company has evolved from a distribution-led business into a diversified consumer products player with owned and partner brands spanning stationery, toys, homeware, sports and lifestyle.

With an omnichannel presence across general trade, modern retail, e-commerce and international markets, SSIPL is now looking to use its expanded leadership bench to push its brands into their next phase of growth.