Ad Campaigns
Stoa announces new brand campaign in association with The Rabbit Hole
Mumbai: Online B-school startup Stoa has launched their brand campaign in association with The Rabbit Hole, a video content solutions agency of the Zoo Media Network. Engineered with an unconventional message, the campaign is spread over a three-part film series, playing on the reverse psychology of acquiring an education degree. The series is directed and produced by The Rabbit Hole, and stars renowned actors Brijendra Kala, Joy Sengupta and Kaustubh Kumar. Highlighting Stoa’s brand messaging, the films are directed with the thought that “a degree is not applicable everywhere”.
While MBA is one of the most sought-after education degrees, not all MBA degrees hold value unless they are from top-tier institutes. The cost of pursuing an MBA is exorbitant making it nearly impossible for many smart professionals to afford it. Stoa is founded on the belief that good education does not require a degree. As an alternative to MBA, Stoa aims to help professionals acquire all the advantages of an MBA without having to struggle with a traditional MBA program’s rigid schedule, while shelling out tens of lakhs in fees. The campaign is expected to go live across the brand’s social media platforms, including Twitter, YouTube and Instagram.
Stoa co-founder Raj Kunkolienkar commented, “One of the ways we looked at the campaign is to make sure that customers are able to qualify themselves – we aren’t really for those who are just after a degree. Given the obsession in our society around that, I think the ad films make their point pretty clearly.”
Speaking about the campaign, The Rabbit Hole (Zoo Media Network) business head Rishabh Khatter said, “At the Rabbit Hole we appreciate it when a brand stands out in thought, message and approach with a room to experiment on advertising narrative. Raj & Aditya provided that exactly to the creative and execution teams making it an absolute pleasure to be associated with this campaign. We look forward to disrupting a lot more for them in the future as we have previously in the edtech ecosystem.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
