STFC appoints Madison Media as AOR

MUMBAI: Shriram Transport Finance Company Ltd (STFC) has appointed Madison Media as its AOR following a multi-agency pitch. 
 
The size of the account is pegged at Rs 500 million. 
 
Shriram Transport Finance Company is part of the Shriram Group. Other companies in the Shriram Group include Shriram Life Insurance Company Ltd, Shriram General Insurance Company Ltd, Shriram City Union Finance Ltd, Shriram Fortune Solutions Ltd and Shriram Insight Share Brokers Ltd.