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Stewart’s daughter to act as ‘Apprentice’ advisor
MUMBAI: Martha Stewart has announced that she will tap her daughter Alexis Stewart and Martha Stewart Living Omnimedia (MSLO) board chairman Charles Koppelman, to be her advisors on US broadcaster NBC’s The Apprentice: Martha Stewart.
Alexis Stewart, a consultant to MSLO, and Koppelman will serve as Martha’s “eyes and ears” during each week’s task and will join her in the conference room to counsel her on which candidate should be sent home. The show kicks off in September.
Martha Stewart says, “Charles Koppelman and Alexis Stewart, my daughter and colleague, are a dynamic duo with me in the conference room. No one knows me better than Alexis and she understands my way of conducting business and dealing with people. Charles brings the expertise of a legendary entrepreneur to the conference room each week.”
Alexis Stewart said, “As the original ‘Apprentice’ it’s an honour to join my mother each week in the conference room. Having contributed to almost every aspect of her business empire, I know first hand what it will take for one of these 16 candidates to win the competition and I’m not afraid to call them out in the conference room.”
Koppelman says, “During the course of my career, I have been shoulder to shoulder with some impressive, powerful people, none more so than Martha Stewart. The world knows of her unsurpassed creativity, but to sit with her in any room, to watch her in action, reasoning, listening, making decisions, is to understand how bright she is, how good she is at the business of being Martha Stewart. What sitting with Martha and Alexis in the conference room of The Apprentice demonstrates is how much fun she is too. Being on The Apprentice’ with the Stewart ladies, has been a highlight of my professional life.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
