MAM
Stewart’s daughter to act as ‘Apprentice’ advisor
MUMBAI: Martha Stewart has announced that she will tap her daughter Alexis Stewart and Martha Stewart Living Omnimedia (MSLO) board chairman Charles Koppelman, to be her advisors on US broadcaster NBC’s The Apprentice: Martha Stewart.
Alexis Stewart, a consultant to MSLO, and Koppelman will serve as Martha’s “eyes and ears” during each week’s task and will join her in the conference room to counsel her on which candidate should be sent home. The show kicks off in September.
Martha Stewart says, “Charles Koppelman and Alexis Stewart, my daughter and colleague, are a dynamic duo with me in the conference room. No one knows me better than Alexis and she understands my way of conducting business and dealing with people. Charles brings the expertise of a legendary entrepreneur to the conference room each week.”
Alexis Stewart said, “As the original ‘Apprentice’ it’s an honour to join my mother each week in the conference room. Having contributed to almost every aspect of her business empire, I know first hand what it will take for one of these 16 candidates to win the competition and I’m not afraid to call them out in the conference room.”
Koppelman says, “During the course of my career, I have been shoulder to shoulder with some impressive, powerful people, none more so than Martha Stewart. The world knows of her unsurpassed creativity, but to sit with her in any room, to watch her in action, reasoning, listening, making decisions, is to understand how bright she is, how good she is at the business of being Martha Stewart. What sitting with Martha and Alexis in the conference room of The Apprentice demonstrates is how much fun she is too. Being on The Apprentice’ with the Stewart ladies, has been a highlight of my professional life.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
