Sterling Holidays’ creative & media biz goes to Network Advertising

MUMBAI: Leisure hospitality company Sterling Holidays has awarded its media and creative duties to Network Advertising.

The company‘s online duties, however, would continue to be handled by Chennai-based Rage Communications.
 
Says Sterling Holiday Resorts India vice president Lata Subramanian, “We didn‘t call for a pitch, we just interviewed 2-3 agencies and chose Network Advertising. The choice was made purely on the basis of credentials. I have known Network Advertising for long, it‘s mid-size, but a very strong agency.” 
 
Sterling Holidays hasn‘t been advertising for a long time. “But now it is coming back with Network Advertising. The OOH campaign will be rolling out this Sunday while the print will be starting from Wednesday,” Subramanian comments.