Ad Campaigns
Steadfast Nutrition rolls out Republic Day campaign ‘Thakna Nahi, Rukna Nahi’
Mumbai: Steadfast Nutrition has launched a pan-India campaign, ‘Thakna Nahi, Rukna Nahi’ #EnergiseIndia ahead of Republic Day. As per the company, the campaign aims to motivate Indians to tackle the problem of fatigue prevalent in urban India through energy-giving foods and supplements. Additionally, the campaign celebrates the resilience of Indians and their progress despite fatigue and other challenges.
Talking about the campaign, Aman Puri, founder Steadfast Nutrition, said, “As per a 2022 study published in ResearchGate, more than a quarter of Urban Indians suffer from fatigue, which is corroborated by the published literature. Fatigue, prevalent in India due to prevailing stressful lifestyles, leads to tiredness, lethargy, and the inability to concentrate, hampering the quality of life and productivity and posing a socio-economic burden on society. Even otherwise, most people experience a dip in energy levels as they progress through the day. The campaign theme Thakna Nahi, Rukna Nahi’ #EnergiseIndia aligns with India’s values of perseverance, progress, and the spirit of Indians, making it a fitting choice to inspire people on Republic Day.”
Among the highlights of the campaign is a video that showcases the improvement in performance and energy levels of nation builders, including a doctor, army officers, construction workers, an athlete, a student, and a young child after consuming vital energy-boosting macro and micronutrients. The video also showcases the contributions of these individuals who work with resilience for the development of the country.
Besides, around 40 athletes associated with Steadfast Nutrition amplified the brand’s voice, campaigning to educate people about the importance of consuming energy-boosting foods, including Indian national football team member Dalima Chibber, IPL fielding coach Biju George, renowned TV actor and fitness enthusiast Shweta Gulati and former Mr Universe and bodybuilding icon Rohit Shetty.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
