Ad Campaigns
StayUncle opens hotel rooms for LGBTQ
MUMBAI: Hotel booking website Stay Uncle has launched a unique marketing campaign to address the problem of hotel booking for the LGBTQ community.
To reach out to the masses and spread awareness about the problem StayUncle created an ad, which showcased a gay couple walking into a hotel to book a room and how people around judge them. Stay Uncle raised a question to most of the Indian brands about their stance on the rights of the LGBTQ community.
Stay Uncle’s unique initiative was not limited to releasing an online ad but their unique marketing tactic pulled in a lot of brands to come out and speak on the rights of the LGBTQ community, though most of them were silent.
Brands celebrated scrapping of article 377 with a lot of enthusiasm but it is now that we can actually see something happening on-ground.
Twitteratis picked up this unique initiative and in return they also started asking questions to different brands on the ongoing topic.
Stay Uncle co-founder and CMO Blaze Arizanov says, “We all had opinions while the article 377 made an exit, but we at Stay Uncle took this a little more seriously and introduced same sex friendly hotels for the LGBTQ community. The idea of the entire campaign was to launch the Ad in a unique way so that most of the brands come out in full support for the community not just limited to having opinions but deeds too.”
The campaign was planned and executed by Buzzoka, India’s leading Influencer marketing company. Buzzoka CEO Ashutosh Harbola adds, “It is always a pleasure to work with Stay Uncle and the team as their initiatives are path breaking and allows us to justify our creative flair as an organisation.”
Stay Uncle has been a disruptor in the marketing sphere with bringing out of the box marketing ideas for launching their products. One of their previous campaigns, which had a Fake Online Website (www.staylaid.com) to book girls online, went viral and gave a very strong message to the users.
The entire campaign went viral on Twitter and saw over 15,000 conversations floating with a reach of over 20 Million.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
