Ad Campaigns
Stayfree join Hands with Kiara Advani
Mumbai: Stayfree, one of India’s brands in women’s menstrual hygiene today named Bollywood actress icon Kiara Advani, as its brand ambassador, and the face of its latest campaign for Stayfree Secure XL pads. Advani represents the ethos and principles of the brand and reflects the women of modern India.
Stayfree has always been a champion for women empowerment, supporting them in their journey to fulfil their dreams. Young women’s path to financial independence is often not smooth, they have to negotiate various problems, people’s attitudes and realities including periods which act as hurdles to their dreams and sometimes forces them to miss opportunities. Stayfree Secure XL with its unique LeakLock technology offers up to 12 hours leakage protection giving women an opportunity to maximize every moment.
In its latest marketing campaign designed by DDB Mudra for Stayfree Secure XL, Advani represents the hustle and can-do spirit of women entrepreneurs who are confident with ambitions, who need day-long protection and comfort, making Stayfree Secure XL with its 12 hours leakage protection her preferred choice.
Commenting on her association with Stayfree, Advani said, “Modern women today are unstoppable and I truly believe nothing could bog down the spirit, determination and courage of today’s woman. I am glad to become the new face of Stayfree and represent this iconic brand that strives to help millions of young girls and women fulfill their aspirations, free from the fear, shame and discomfort associated with periods. Stayfree Secure XL offers comfort and long-lasting protection up to 12 hours enabling women to live their lives to the fullest potential, without letting anything come between their dreams. I am proud to be a part of this empowering campaign that celebrates the can-do spirit of young women.”
Speaking on the new campaign, Johnson & Johnson Consumer Health VP marketing and essential health BU head Manoj Gadgil said, “Stayfree has always celebrated the spirit and strength of young women. With Stayfree XL’s latest campaign ‘Din tumhare saath chalega’, the brand empowers women to fulfil their dreams and aspirations by leading life on their terms, so their day marches to their beat. We are delighted to onboard Kiara Advani as part of the Stayfree family. She represents the aspirational young women of today’s generation. Through our association with Kiara Advani, we aim to accelerate the brand’s mission of empowering women to seize every moment, pursue their dreams, and not miss out on any opportunity, even during their periods.”
DDB Mudra Group CCO Rahul Mathew said, “We’ve all heard the adage – too much to do, too little time. There’s no generation that’s felt it more than the youth of today. Stayfree believes that every girl should have total control over their time and what they want to do with it… even when she’s on her period. In Kiara we have the perfect person to deliver this message. She too does it all and is someone that girls of today look up to.”
The new campaign goes live on 24 February and will be seen across leading television and social media platforms.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
