MAM
Stay in tune with your friends with Line, Katrina
MUMBAI: Star power surely works! And thus Line Corporation, that operates Line, a free call and messaging app, launched a new TV commercial recently that features actor Katrina Kaif, who is trying to woo users with stickers.
Yes, the company has come up with two ads of 40 seconds and 20 seconds that have been created by Hakuhodo Percept, Delhi to present to the audience the sticker language.
This time, Katrina is seen in a coquettish mood where she is trying to spark a playful conversation with a French man using Line messaging application. The ad campaign captures the quintessence of displaying emotions, defying the barriers of language and hitting off a romantic encounter using exciting new series of stickers on the app.
The story begins with an attractive French man trying to woo Katrina to spend a romantic night in town, but language becomes a barrier and he leaves Katrina puzzled. The story develops as Katrina switches to stickers on LINE and drops cues to the French guy who then uses his charm to impress her with his witty selection.
The ad features visually alluring effects on screen while Katrina and the French man continue sharing stickers with each other. The commercial highlights the new way of sharing emotions through personalised stickers to spark off conversations between users on Line. The TVC unfolds with a vibrant background score that lingers on.
MAM
Republic Media Network appoints Mohit Dhamne as group CEO
Founding member elevated as network reports 149 million monthly digital users
NEW DELHI: Republic Media Network has appointed Mohit Dhamne as its group chief executive officer, elevating a founding member who has been part of the organisation since its inception in 2016.
Dhamne’s rise within the network has been steady and multi-layered. He began as head of finance, later taking on responsibilities as company secretary and EVP (Finance), before being elevated to chief financial officer in December 2023. In his new role, he will now oversee the group’s overall strategic and operational direction.
The network described him as a key architect of its evolution into one of India’s leading broadcast and digital news platforms. He brings cross-functional expertise spanning finance, law and management, backed by qualifications as a chartered accountant, company secretary, and a postgraduate management degree from the Indian School of Business, Hyderabad.
Congratulating him, Arnab Goswami said Dhamne has been instrumental in shaping the organisation’s growth journey since inception. He added that the founding team’s shared experience and leadership framework will help the network pursue new opportunities and scale further.
The appointment comes at a time of strong momentum for the network. Over recent months, Republic has expanded its core business team by 30 per cent and strengthened its leadership structure with senior executives managing defined revenue portfolios across platforms.
On the digital front, Republic Digital has reported 149 million monthly users, according to Comscore data, reinforcing its position as one of India’s most widely consumed digital news offerings.
The growth has also been supported by expansion in its integrated brand solutions division, Republic Brand Studio, as the network continues to build a more diversified revenue ecosystem.
With this leadership transition, Republic Media Network is positioning itself for its next phase of expansion, combining broadcast strength with accelerating digital scale.
