MAM
Statiq powers up local EV push across Chandigarh, Kerala, and Bengaluru
MUMBAI: Statiq, has unveiled a dynamic hyperlocal campaign across Chandigarh, Kerala, and Bengaluru. This city-focused initiative is designed to strengthen local engagement, boost app usage, and enhance Statiq’s presence as India’s most accessible and trusted EV charging solution.
With over 8,000 chargers across the country, Statiq continues to expand its infrastructure and simplify EV access through its unified app. This new campaign blends on-ground activations, digital promotions, regional influencer content, and mass media outreach to create a city-specific impact that resonates with local EV users.
Statiq founder & CEO Akshit Bansal said, “EV adoption in India is no longer restricted to Tier-one metros. Real change is happening at the hyperlocal level in residential neighbourhoods, on highways, and in community hubs. With this campaign, we want to build lasting relationships with our users by being visible, trustworthy, and accessible at every touchpoint. Chandigarh, Kerala, and Bengaluru are just the beginning we’re excited to take this momentum to more cities in the coming months.”
Kerala and Bengaluru alone now host over 400 and 600 public Statiq chargers, respectively. The campaign highlights these figures through targeted local storytelling and incentivises new app users with promo codes KRL200, CHD150, and BLR100 offering wallet credits for first-time downloads.
To connect with varied audiences, Statiq is working with regional influencers to deliver city-specific EV stories in local languages. The campaign also includes print and radio tie-ups to reach non-digital audiences, particularly first-time EV adopters.
App-based notifications, Whatsapp broadcasts, and real-time digital ads on platforms like Meta and Google are being used to reach lapsed users and create visibility. Additionally, community activations and physical stalls are showcasing the app’s ease of use and seamless charger access.
This campaign follows Statiq’s recent ‘One Country, One App, All EV Chargers’ initiative, aimed at consolidating India’s fragmented charging landscape into a single, user-friendly experience.
By weaving together technology, regional relevance, and user-first design, Statiq is further accelerating India’s journey towards sustainable and inclusive mobility one city at a time.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
