Brands
Stashfin unveils new brand identity with revamped logo
Mumbai: Singapore-based neo banking startup Stashfin has unveiled a new brand logo post an analysis of various customer segments and growing innovations in the technology industry. According to a statement, the revamp will also be accompanied by an enhanced user experience on the mobile app from a UX and UI perspective.
The new logomark is a letter S in the form of an upward arrow, denoting upward propulsion, representing financial growth for its customers, while the brand colours, red and blue, denote passion, power and trust. Together, they symbolise trust that inculcates positivity, hope, and approachability among customers, said the brand in a media statement.
The brand’s social media pages are also being transformed with ‘hinglish’ communication treatment, engaging tone of voice and brand identifiers to further drive this change, it added.
“Since the launch of Stashfin, we are witnessing the ever-evolving needs of consumers in a new era of technology. We feel it is equally important for every business to start all over differently and redefine its identity and positioning,” stated Stashfin co-founder Parikshit Chitalkar. “Our new identity reflects the purpose of our brand in enabling financial independence, transparency and convenience. Through this, we intend to enhance the positivity and hope that our brand has developed and uplifted the overall experience of existing and potential users.”
With the help of advancements in technology and the growing drive towards digitalisation of the economy, the revamp aims to drive financial freedom in a smoother, more transparent and efficient manner, said the statement.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
