Brands
Startek unveils new brand identity built on the power of connection
Mumbai: Startek (NYSE: SRT), a global customer experience (CX) solutions provider, has announced the launch of a new visual identity to better reflect the company’s commitment to combining the latest technology and data-driven insights with its associates’ expertise to deliver memorable and personalized experiences for customers.
“I am excited to start a bold new chapter in the Startek story built around a strong set of values that inspire and drive us,” said Startek GLOBAL CEO Bharat Rao. “Our new visual identity reflects our company’s mission, vision and values and embodies our commitment to innovation and CX excellence. Launching our new visual identity completes the merger of Aegis into the Startek brand, creating a single unified identity across the globe.”
Since the merger of the Startek and Aegis brands in 2018, Startek has considerably strengthened its position as a global player and was recognized in 2022 as one of an elite group of providers with the capabilities necessary to effectively support global CX delivery.
The newly unveiled Startek visual identity and vision statement reflects the company’s focus on bringing brands closer to their customers through personalized experiences and showcases the Startek commitment to combining people, technology and data to deliver customer experience excellence for leading brands.
“We’re thrilled to launch our new look and feel. Startek and the clients we serve have developed since we started out almost 40 years ago and, today, our visual identity has evolved to better represent the company we have become and the solutions we offer,” said Startek CMO Rebecca Gautrey. “We are proud to be a global, digital-first CX solutions provider and our new visual identity reflects our mission to deliver customer experience excellence by combining our people, the latest technology and data-driven insights. We’re excited about the future and the value we bring to all our stakeholders.”
The new Startek visual identity is a significant step in the company’s evolution as a global CX solutions provider. The company is driven by its stakeholders, believing that it is by coming together to create value for its clients, opportunity for its people and profitable growth for its shareholders that the company can go further and do more. The power of positive experiences and the role of stakeholders in the brand’s long-term success is brought to life in the new Startek logo through the pink Stakeholder Bar.
The company’s new brand identity and vision statement will be showcased across its digital and physical channels, including its website, social media and marketing collateral.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
