MAM
Star’s Hoon appointed Zee V-P ad sales for Mumbai & Delhi
MUMBAI: The ad sales team at Zee is falling into place. The most recent addition being Star India hand Simran Hoon, who has joined Zee Telefilms as vice president network sales heading the Mumbai and Delhi markets. Hoon will primarily be interfacing with Group M and Madison Media.
Speaking to Indiantelevision.com on the appointment, Zee all India network sales head Joy Chakraborthy says, “Simran has an immense amount of exposure in ad sales. Apart from having a proven track record, she is also one of the senior most ad sales professionals in Delhi who commands great credibility.”
Hoon was earlier with Star India for five years. Her last position held at Star was vice president North India StarOne and Star Gold. It needs noting however, that Hoon has worked across all the channels of the network, Star Plus being her longest stint.
“This is a great opportunity as Zee is definitely going to be a network to watch out for. Also, there is a great team in place and the exposure is going to be tremendous,” says Hoon of her new assignment.
Prior to Star India, Hoon was with Sony Entertainment Television India for five years in ad sales.
More appointments are expected from the Zee stable in the coming days so stay tuned.
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
