MAM
Starcom wins Himalayan Healthcare media account
MUMBAI: Publicis Groupe owned Starcom MediaVest Group, has been appointed as the media AoR by Himalayan Healthcare, herbal products company.
“Himalaya Healthcare is a renowned leader and pioneer in the drugs and pharmaceuticals space in the and we’re excited about this new relationship and look forward to putting our strategic and creative use of media to work for them.
“Since its inception, Himalaya has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives and their obsession with quality is what we find similarity in and we are more than keyed up to get going,” said Starcom Worldwide MD India – West and South Manish Porwal.
Commenting on the appointment of Starcom, Himalaya Healthcare head of consumer Division Products Subrata Datta said, “We’re pleased to have found a strategic partner who clearly shares our vision for our brand. We look forward to benefiting from Starcom’s depth of knowledge and innovative approach towards media and consumer outreach since that was one of the key motivators for us to make the decision in their favour.”
Starcom Bangalore head of operations Sindhuja Rai said, “Our key role will be to define and communicate Himalaya’s brand personalities through strategic, targeted and creative media planning. Combined with our depth of expansive research and consumer knowledge we are sure we will fulfill the mandate given to us.”
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
