MAM
Starcom, Mudra Max share Aircel media biz
MUMBAI: Mobile operator, Aircel has divided its media duties between Starcom Worldwide and Mudra Max followed by a multi-agency pitch called in September.
Starcom Worldwide will handle the media duties for TV and digital while Mudra Max has will handle print and radio.
The account is estimated to be between Rs 1.8 billion- 2 billion.
It is learned from the sources that only Starcom Worldwide and Mudra Max participated in the pitch.
Dentsu was the incumbent agency.
Confirming the account movement Starcom MediaVest Group chairman- India CVL Srinivas said, “This is extremely satisfying. It was perhaps the biggest pitch in the market this year. It validates for us our media strategy. It‘s more of a testimony for us”.
“This year we have won 14 accounts in last 10 months across offices in Mumbai, Bangalore and Delhi. It has been great for agency‘s growth. It‘s like an icing on the cake,” Srinivas added.
Mudra Max CEO Pratap Bose also confirmed the development and added that Mudra Max was already handling the out of home, events and promotions business for Aircel.
McCann Erickson handles the creative duties of Aircel.
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
