Digital Agencies
STARCJ appoints Digital Strings as its Digital marketing agency
MUMBAI: STARCJNetwork India Pvt. Ltd. (“STAR CJ”) appoints Digital Strings, a Mumbai based startup, to manage their online marketing activities. The account will be handled by a team of young and aspiring digital professionals. All online marketing activities of STAR CJ across various social media platforms will be handled by the startup agency.
Digital Strings will be responsible for managing the online reputation of STARCJ. The mandate will also include managing STAR CJ’s social media presence, driving online visitors through search engine marketing and managing online advertising for creating a strong presence of the brand digitally.
Confirming the appointment, Mr. Kenny Shin, Chief Executive OfficerofSTARCJ,said, “After a rigorous evaluation of various agencies, our team at STARCJ made a decision of appointing these young bunch of professionals to manage our online marketing activities.”
Adding to this, Mr. Shin said, “We have been quite successful in the business of home-shopping on our channel STARCJ alive. But looking at the change in the consumer behavior in India due to the penetration of online shopping, we intend to strengthen our presence online and reach out to a wider consumer base. We believe that Digital Strings would stand up to our expectations and help us create a niche in the online shopping business.”
The estimated online media spend for STARCJ is 5.5 Crorefor the year 2014. STAR CJ intends to expand its online business drastically by the end of this year and take a strong position in the e-commerce space through the online sale of premium category products such as mobile phones, kitchen appliances, electronics, household goods, etc.
Mr. RohitKerkar, Managing Director, Digital Strings, added, “It is a big win for us as a start up. I am grateful to the team of STARCJ for seeing us capable enough to manage their online reputation as against various well established agencies currently present in the country. We are privileged to be associated with STARCJ. Our team at Digital Strings will strive hard to manage and build STAR CJ’s online image.”
About STARCJ Network India Pvt. Ltd.: STAR CJ Network India Pvt. Ltd. is one of India’s largest home shopping company, selling premium yet affordable products via television and the internet.
STAR CJ is a joint venture between STAR Group and the South Korean home shopping major, CJ O Shopping Co. Ltd. This venture was started in the year 2009, with the launch of STAR CJ program slots on STAR Utsav. In 2010, STAR CJ alive was introduced as a 24X7 home shopping TV. The channel at present reaches out to 25 million households across 3200 cities in India. After the success of the television arm of the company, STARCJ.com was launched in the year 2011to reach out to more consumers.
About Digital Strings: Digital Strings is an emerging digital marketing agency located in Mumbai. The agency aims at providing affordable yet thorough digital marketing solutions to entrepreneurs and SMEs. Their expertise spans a wide range of services like social media marketing, online PR, search engine optimization (SEO), online reputation management, pay per click (PPC), online advertising, web design & development.
Media Contact: Shital Pawar shital@digitalstrings.com +91 9702635209
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
