MAM
Star stays No. 1; Colors rules digital for last 4 weeks
MUMBAI: Star Plus stays at the top based on average ratings for the 10 weeks ended 15 December while Colors rules for the last four weeks after Diwali in the digital homes, according to TAM Media Research data provided by a channel.
Star Plus averaged 250 GRPs a week in the overall TV viewing universe in the Hindi Speaking Market (HSM, C&S 4+) and 234 GRPs among digital viewers during this period.
The second in the pecking order shows a different pattern with Colors occupying that position in the TV viewing universe (analogue and digital included) while Zee TV takes that ranking in the digital homes. Colors earns 232 average GRPs (HSM, C&S) and Zee TV 227 in digital.
Sony Entertainment Television (Set) ranks at number third spot with 215 average GRPs in the overall viewing, while Zee TV ranks no 4 with 192 average GRPs. Sab followed next with 143 GRPs, while Life OK grossed 131 average GRPs in the HSM, C&S, 4+ market.
Source: TAM data provided by Hindi GECs for HSM, C&S, 4+
In digital, Colors ranks third with 222 average GRPs followed by Set (167). Life OK and Sab take the next two spots with 133 and 111 average GRPs respectively. Zee TV has shows gains in digital market but the highest position it reached was the No 2 position with 227 average GRPs.
Data for the 10 weeks was made available by TAM Media Research to the industry on Monday, after being suspended for smooth switchover to digital mode of delivery in the four metros of Mumbai, Delhi, Chennai and Kolkata.
Source: TAM data provided by Hindi GECs for HSM, Digital, 4+
The television viewership trends are inferred from the data for C&S 4+ and Digital 4+, made available by television channels.
How shows behaved in HSM (analogue and digital included)
There was only one big ticket property launched during this period – Bigg Boss-6. The show that had launched just three days before TAM stopped reporting data on 10 October opened with 4.1 TVR on Colors in HSM C&S (4+). The average rating for the 10 weeks ended 15 December stood at 2.5 TVR.
Colors wrapped up India‘s Got Talent with 2.9 TVR on 24 November. The channel‘s crime non-fiction property Shaitan-The Criminal Mind debuted with 2 TVR on 1 December. It has also aired People‘s Choice Awards that rated 2.8 TVR on 25 November.
The other big event that was telecast during this time period is Zee Rishtey Awards on Zee TV that aired on 2 December and collected 4.2 TVR for the channel. The debut ratings of Zee TV‘s newly launched show on Muslim community titled Qubool Hai was 2.5 TVR. The channel had a special property ‘Zee Ki 20th Diwali‘ that aired on 10 November and notched 1.6 TVR.
Star Plus launched three fiction shows during this period. Its Veera, Khamoshiyaan and Kali made an opening of 2, 2 and 1 TVR respectively. GIMA Awards and Star Dandiya notched 1.1 TVR and 2.1 TVR respectively.
Set launched one show during these 10 weeks, Anaamika, that opened with 1.3 TVR.
Life OK too had aired special properties like Ram Leela that clocked 1.2 TVR on 21 October. Its reality show Hindustan Ke Hunarbaaz opened with 0.7 TVR. The two fiction shows that the channel had launched were Junoon and 2612 that opened with 0.8 TVR and 1.2 TVR respectively.
Sab had aired special property on Diwali titled Sab Ki Diwali that collected 1.7 TVR on 10 November.
How movies performed in HSM (analogue and digital included)
There were lots of movie premieres on Hindi GECs of Indian television from week 41 to week 50 of TAM. Akshay Kumar-starrer Rowdy Rathod that did wonders in box office appealed to the television audience as well as it rated 5.1 TVR in its first airing (21 October 12 pm) on Set. The second airing on the same day at 8.30 pm notched 5.6 TVR.
The second biggest premiere on Hindi GECs was that of Ek Tha Tiger that aired on Set on 11 November. While the first airing of the movie (12 pm) clocked 3.3 TVR, the second airing (8.30 pm) rated 4.6 TVR.
Hindi feature film Oh My God, appreciated by not only the audiences but also the critics, had a decent opening on television as well. Aired on Colors on 18 November at 1 pm and 5.30 pm, the movie rated 3.5 and 3.4 TVR respectively. It is to be noted that the film could have rated better but it couldn‘t because the audiences were deviated to news channels on account of Shiv Sena Chief Bal Thackeray‘s death on 17 November. His funeral was scheduled on 18 November and his last rites were aired live on news channels on 18 November.
Brands
Workday unveils Sana, a new AI tool for businesses
New conversational interface, 300+ skills and deep integrations aim to turn AI from sidekick to operator
CALIFORNIA: Workday has fired a fresh salvo in the enterprise AI race, rolling out “Sana”, a system it touts as “superintelligence for work”, designed not merely to assist, but to act. The pitch is blunt: stop dabbling with disconnected copilots and start letting AI run the plumbing of business.
Unveiled globally on March 20, Sana arrives as a three-part stack, Sana for Workday, a conversational interface; a self-service agent with more than 300 skills; and Sana Enterprise, which plugs into tools from Gmail and Outlook to Salesforce and Slack. The aim is to collapse the sprawl of enterprise software into a single AI-led workflow engine.
At its core, Sana promises four things: find, act, build and automate. Employees can query internal data, execute tasks such as updating records or contracts, generate dashboards, and trigger multi-step workflows, all within the same interface. The twist is where it sits, inside Workday’s existing systems, inheriting their permissions, compliance rules and audit trails.
“AI only works in the enterprise when it’s connected to trusted, deterministic systems,” said Aneel Bhusri, co-founder and chief executive. “Sana is what brings it all together… a powerful way for people to search, reason and orchestrate work across the enterprise.”
The critique of current AI deployments is familiar, flashy pilots, little real impact. Workday’s answer is to embed intelligence where decisions are made and actions executed. Gerrit Kazmaier, president, product and technology, framed it as a shift from suggestion to execution: “AI agents take action using trusted context, not just provide suggestions… a single experience where AI is embedded directly in the flow of work.”
Early adopters suggest traction. Berner claims 90 per cent adoption within 40 days, scrapping 400 ChatGPT licences. Cheffelo calls Sana its “AI backbone”, while Telavox says the conversation has shifted from automating tasks to reimagining entire processes.
Analysts, too, see a broader play. Josh Bersin described the integration as “a major milestone”, arguing it could reshape both customer and employee experience by making AI-native workflows the default.
Sana is being bundled via Workday’s Flex Credits, no separate licence, no added paywall, a move that lowers friction and speeds adoption. Meanwhile, Sana Enterprise extends the system beyond Workday, allowing users to search documents, schedule meetings or track project tickets across multiple platforms in one conversation.
The bet is clear: whoever controls the workflow, controls the future of enterprise software. With Sana, Workday is trying to move AI from a helpful assistant to an invisible operator. If it works, the software menus may vanish, and with them, the way work itself is done.
