Ad Campaigns
Star Sports launches 2nd TVC for the Paytm India vs West Indies T20 Trophy
MUMBAI: Star Sports, India’s leading sports broadcaster has launched the second television commercial for the Paytm India vs West Indies T20 Trophy. Before the first TVC that announced the #UnfriendshipDay campaign, Kieron Pollard and Rohit Sharma had declared war on Twitter.
Ahead of the T20 matches, the battle heats up between the two friends who have turned into foes. In the second TVC, Rohit Sharma gets an unexpected wake-up call at 4 a.m. and is furious when he finds out that it was Pollard’s doing.
After an exciting series with Bangladesh, India is ready to take on West Indies. Viewers and cricket fans alike can look forward to another scintillating display of cricket from the Men in Blue as they take on the visiting West Indies team in a series of three T20Is and three ODIs starting 6th December 2019, which will be broadcast on the Star Sports network and Hotstar.
Link to the 2nd television commercial:
Twitter: https://twitter.com/StarSportsIndia/status/1200308741763223552
Youtube: https://www.youtube.com/watch?v=2uJH62EcIMs
Facebook: https://www.facebook.com/starsportsindia/videos/2477445119167546/
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
