Ad Campaigns
Star Sports inspires all to ‘Believe’ in Kohli’s mission
MUMBAI: Star India is confident that cricket fans across the country will join to cheer the men in blue as they reach their true potential in the exciting home season.
Star Sports has released a film on Virat Kohli’s mission to take the Indian cricket team to the top spot in all three formats this home season.
The film showcases his determination and perseverance in the pursuit of excellence.
One of the most sought-after global sportspersons, Kohli’s discipline, relentlessness and unmatched drive has made him the leading ODI and T20 batsman in the world and an inspiration for legions of young fans in India.
The film takes the viewers through a day in the life of Kohli, portraying his never-say-die attitude. It begins with Kohli waking up at the crack of dawn, driven by a commitment to his goals. His day begins at the gym, as he works out to stay focussed and fit, and always aiming to better his last best performance.
At the practice pitch, Kohli is seen honing his batting prowess, as the film calls-out his cricketing achievements. “When you’re ready to expend every ounce of your energy, all you need to do is Believe,” says Kohli, as the film concludes.
A Star India spokesperson said, “We, at Star Sports, constantly strive to raise the bar when it comes to showcasing world-class cricket, and bringing fans closer to the sport and its heroes. Virat Kohli embodies a commitment towards sport and fitness. Under his dynamic leadership, Team India is looking to dominate world cricket across all formats.”
The season ahead promises to be full of anticipation and excitement, with Team India playing against Australia currently, followed by New Zealand and Sri Lanka later in the year.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
