Brands
Star Plus shows how mothers are champions of change
MUMBAI: Are we bringing up our boys right? Do we tell them to share the chores at home? Do we tell them how to be responsible and sensitive partners? Do we tell them to respect women?
These are the questions that are plaguing the society at large today. In an attempt to direct attention to these questions and taking ahead the mantle of Nayi Soch, Star Plus has come up with a MD brand film which salutes mothers for being the champions of change.
A mother’s examples become permanent images, which shape their attitudes and actions for the rest of their life. Mothers can bring up the their sons right, if the right kind of thinking/value system is passed on to them since childhood, which they pick up subconsciously and sometimes consciously and as a result turn out to be sensitive and responsible men.
With this thought, a mother is taking a step towards building positive role models to create a better society (devoid of stereotypes) and thus being a Nayi soch mother.
Link to the Video Campaign :
https://www.facebook.com/Starplus/videos/10155433393082868/
Wetransfer link to the Promo
: https://wetransfer.com/downloads/a71ed5f447be653fe78fc912fc8dc63320170509165120/9da685
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
