MAM
Star Plus continues to rule the GEC genre
MUMBAI: The pecking order of the top four Hindi general entertainment channels (GECs) remains unchanged and Star Plus continues to lead the genre.
As per TAM data (HSM, C&S, 4+) provided by the Hindi GECs, Star Plus has added 11 GRPs to pocket 264 GRPs for the week ended 1 September. Its fiction shows continue to do well but the viewership of leading property ‘Diya Aur Baati Hum‘ dropped to 5.6 TVR from 6.7 TVR in the preceeding week.
Colors shed 14 GRPs but is still the second most watched channel in the genre backed by its fiction shows like ‘Balika Vadhu‘ (5.5 TVR), ‘Parichay‘ (2.6 TVR) and ‘Madhubala‘ (2.5 TVR) that have seen increase in eyeballs. The channel collected 244 GRPs for the week ended 1 September. Colors might see the performance bettering next week because it‘s launching Sahara-One‘s singing reality show ‘Sur-Kshetra‘ on 8 September.
Holding on to the No.3 position is Zee TV which lost 10 GRPs to end the week with 227 GRPs. The reason for the loss in numbers could be the fall in ratings of its newly launched shows like ‘Ramayana‘ and ‘Dance Ke Superkids‘. The epic show, which had opened with 2.7 TVR, had ratings of 1.3 in the week. Meanwhile, ‘Dance Ke Superkids‘ fell from 5.6 TVR to 4.4 TVR.
Sony Entertainment Television (Set) lost a GRP to record 210 GRPs. The grand finale episode of Indian Idol-6 that ran for almost two-and-a-half hours clocked 3.3 TVR on Saturday. Its most watched fiction show ‘Bade Ache Lagte Hai‘ rated 3.4 TVR (last week 3.3 TVR). The channel is launching its biggest game show, ‘Kaun Banega Crorepati -6‘, on 7 September. Hosted by Amtibach Bachan, the show is expected to up Sony‘s ratings and hierarchy in the Hindi GEC pecking order.
Life OK with 132 GRPs (last week 126) is the next in the ladder while just a GRP away is Sab with 131 GRPs (last week 126). Sahara One with 35 GRPs (last week 37) follows.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
