MAM
Star Gold adds tang to ‘Nimbu Maar Ke’ campaign
MUMBAI: What does the recently spruced up Star Gold Channel have in the offing?Well ! following a revamp (the buzz word in the television industry today!!!) the channel is all poised to make the ‘Bollywood hit movie’ formula work and is leaving no stone unturned, in an obvious attempt to gain the cutting edge over rival channels.
The channel has got an interesting Nimbu mar ke campaign in place to herald the new ‘avtaar’ of the channel . The campaign is unique as apart from the usual hoardings and full page ads in newspapers, it has adopted an innovative strategy of advertising through stalls selling nimbu (lime) with Star Gold logos.
As if that was not enough we even have dabhawalas with Star Gold stickers at various markets in Mumbai. Though merely a gimmick , it seems to have worked in arousing the viewers curiosity.
The channel which was always associated with the golden classics has now spiced up its image with an interesting array of movies like : Fiza, Raja Hindustani, Josh, Pyaar Tune Kya kiya ,Pardesi Babu , Hello Brother, Zubeidaa and Kachche Dhaage which will be aired Sundays at 8:00 pm.
This announcement comes after the channel’s recent declaration of showing popular Hollywood films in the national language. The dubbed movies will air every Saturday from 9 November at 8 pm. The films include Chocolat, Fists of Fury and suspense thriller Rich Mans wife.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
