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Star CJ Alive announces special deals for December
MUMBAI: As the year draws to an end, the festivities increase in tempo and so does the shopping. Providing shoppers lucrative deals and exciting offers, Star CJ Alive, the 24 hours shopping channel, has introduced ‘50 Biggest and Best Offers of 2011‘ where it will air 50 episodes with the best of offers.
The merchandise on sale ranges from LCD and LED TVs to laptops and mobiles and cameras, fashion and jewellery, to home linen, kitchen ware and food. The brands on offer include Samsung, LG, Whirlpool, Videocon, Nokia, Reebok, Puma, Tanishq, Sia and Welhome among others.
Apart from the offers, the channel also has an ongoing contest where it will award some of their biggest shoppers in the month of December on the basis of total purchase value for that month. These shoppers stand to win prizes like a 4 nights / 5 day trip to Europe, a 3 nights / 4 day trip to Singapore, a 32″ LED TV, LG Touch Screen Phones and Reebok watches.
“As the year comes to an end, everyone gets into the mood of celebration and shopping for loved ones as well as for oneself. People are always looking for the best offers and deals and the ‘50 Best Offers of 2011‘ on STAR CJ Alive is an irresistible proposition,” Star CJ Alive CEO Paritosh Joshi explains.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
