MAM
Stanford University to do case study on Mobile2win
MUMBAI: Mobile2win, the mobile marketing and consumer content company has been chosen by the prestigious Stanford University for a case study on mobile marketing.
According to an official release, the case study appears on the www.stanford.edu website and examines how mobile2win develops innovative mobile marketing campaigns for its clients deploying its expert understanding of this niche but rapidly growing marketing medium.
The case study examines real life brand marketing problems and scenarios for Fortune 500 brands and the solutions and thinking that Mobile2win brings to the table. The release also adds that the study has several cases of leading brands including Coke, McDonalds, Frito Lays among others.
Mobile2win board member and founder of c2win Alok Kejriwal says, ” It’s a great achievement for us! Imagine an under three-year-old start up being used as case study material by Stanford University.
” M2W has been able to demonstrate leadership in its business domain in India and China – the worlds most populous, complex and fastest growing regions, and that is no mean feat. This is a very encouraging sign to India start ups who can be used as showcase examples in their own fields beyond the typical software domain that we are famous for.”
Mobile2win head of solutions Ranjit Singh says, “ Mobile marketing provides real, measurable benefits to brand marketers. Over 200 campaigns for nearly 100 brands created by us in two countries confirm this. The Stanford case study is another example that demonstrates the cutting edge, world class intellectual property that Mobile2win is creating in the emerging field of Interactive Marketing focused on the mobile consumer.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
