Ad Campaigns
Standard Chartered Bank is #HereForGood of the marginalised
NEW DELHI: Standard Chartered Bank recently launched its #HereForGood campaign, featuring brand ambassador Anushka Sharma, which represents the bank's belief of going beyond banking to do good. The film highlights the four key community service initiatives undertaken by the bank that have impacted over four million lives till date.
Seeing Is Believing is a programme that makes eye care accessible to low to middle income communities in their fight against avoidable blindness. Standard Chartered opened around 135 vision centers and conducted over 2.36 million cataract surgeries, benefitting close to 14 million people.
WASHE (Water Sanitation Hygiene and Education) aims to provide access to clean water, sanitation, and education to adolescent girls in municipal school. Under the initiative, 64 solar water ATMs have been installed across seven states to provide clean drinking water to drought prone areas.
Futuremakers is a global initiative that focuses on enabling the next generation to learn, earn and grow. The bank’s helping in providing education and life skills to over 1,30,000 adolescent girls.
It also deployed a three-pronged approach to combat the effects of the Covid2019 pandemic on the marginalised communities who depend on daily labour for their survival. The bank provided rations and meals to over a million underprivileged people, particularly migrant labourers and visually impaired women, girls, as well as their families, along with donating 13,000 PPE kits to doctors and health workers fighting the pandemic on the frontline.
The film was conceptualised and executed by digital marketing agency, Kinnect.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
