MAM
SSC&B Lintas bags Taurus Mutual Fund account
MUMBAI: After winning new businesses like MTNL, Essar Oil, Orix, Cybermedia Dice, Harrisson Malayalam and Motul, among others, in the past one year, SSC&B Lintas has added another feather to its cap. Creditcapital Asset Management Company, the fund managers of Taurus Mutual Fund, have assigned their brand communication to SSC&B Lintas Delhi.
Taurus Mutual Fund has adopted an aggressive marketing strategy and has recently launched its new brand identity, created by SSC&B Lintas.
Creditcapital Asset Management Co managing director R K Gupta said, “We have been consistently outperforming other mutual funds and have grown substantially over last two-three years, the time is ripe for us to appoint professionals like SSC&B Lintas to build on our strengths for future competitiveness. We were impressed with their strategic and creative approach and are bullish about our marketing initiatives.”
Taurus Mutual Fund’s plans are to expand investor base and spread the reach of funds all over India. Besides the aggressive marketing and brand-building strategy currently being adopted, it also plans to launch a number of innovative schemes.
SSC&B Lintas president Ashish Bhasin said, “We are very happy to have got the opportunity to strengthen the Taurus Mutual Fund Brand and are looking forward to providing the Brand with a really effective communication. It is heartening to see clients react positively to our efforts in making SSC&B Lintas a truly world class agency.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
