Ad Campaigns
SRMB Steel launches ‘Ghar Se ho Jeet ki Shuruwat’ TVC featuring MS Dhoni
MUMBAI: SRMB Steel, one of the leading Steel Manufacturers in Eastern India has launched its latest TVC – ‘Ghar Se Ho Jeet ki Shuruwat (Winning starts from Home)’ featuring ace cricketer MS Dhoni. Conceptualised by Sacred Communications, the TVC tries to capture the warmth of home, togetherness and fundamental values that help us grow.
The concept for the TVC revolves around the values at home made by the man/woman. When you have strong foundations (or values) you would excel in everything that you do. In the TVC, MS Dhoni tells how team work is important in every aspect of life and how it keeps people together.
Talking about the newly launched TVC, SRMB Group director marketing Ashish Beriwala said, “As a brand we aim to connect to the consumers, at all levels. Our products support the functional aspects while the brand intends to build an emotional connect with the consumers. Our 360-degree full-fledged campaign for TMT Bars has kicked in and I am sure that our TV ad, featuring beautiful visuals supported by a strong concept on foundation and values, will capture the audiences’ attention while implicitly imparting the importance of TMT bars usage as an integral part of every home”.
Taking the campaign to the next level, SRMB Steel shall bring a complete 360 approach to the messaging. The company has already engaged in cinema ads, hoardings and print ads with leading newspapers to maximise its reach.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
