Brands
SRK may not recommence his endorsements with Byju’s suggest media reports
Mumbai: As per media reports, edtech company, Byju’s may not renew its endorsement contract with Shah Rukh Khan.
Reports suggest that the actor’s team is hesitant to continue its association with the brand.
SRK had been brought on board as an endorser in 2017 and had been part of the brand’s communication strategy ever since.
As is known to most, Byju’s is going through turmoil due to non-payment of interest of $40 million over its loan of $1.2 billion. The company has also laid off approximately 1,000 employees from the sales and marketing teams.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
