Brands
Srijita Das Roy named VP at FTA Global
MUMBAI: FTA Global, the new-age marketing company, has named Srijita Das Roy as vice president of brand & communications. Tasked with steering the company’s internal and external brand narrative, Das Roy will focus on transforming FTA Global into a fast, tactical and accountable marketing powerhouse.
With over 11 years in marketing and communications, Das Roy joins from NP Digital India, where she was director, managing marquee accounts, launching client video testimonial programmes, and leading cross-functional teams spanning SEO, paid media, social and technology.
“Srijita brings the perfect mix of strategic vision and hands-on execution. Her expertise in integrated delivery frameworks will accelerate FTA Global’s position as a marketing operating system,” said FTA Global founder & managing director Senthil Kumar Hariram.
Das Roy said, “I’m excited to join FTA Global at this pivotal moment. I believe lasting growth comes from putting people before the company. My goal is to build a brand that empowers both the organisation and its people to grow with purpose.”
FTA Global, founded by Senthil Kumar Hariram, positions itself as a high-performance marketing operating system. Its Team-as-a-Subscription (TaaS) model embeds growth teams into client workflows, delivering expert solutions across SEO, paid media, content, creative and analytics, blending human insight with advanced technology for faster, efficient brand growth.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
