Srijan Kapila joins JioStar as associate director, ad sales

GURUGRAM: Sports, sales and a fresh scoreboard. Srijan Kapila has joined JioStar as associate director, ad sales, marking his latest move in a career built where premium content, brand storytelling and revenue growth meet. The new role, which he began in September 2026, is based in Gurugram, Haryana, and he announced it on LinkedIn with a one-word flourish: “Sports.”

Kapila arrives from Sony Pictures Networks India, where he worked in ad sales for the digital business from June 2024 to September 2026, a stint of two years and four months, also in Gurugram. In his own words, he helped brands connect with audiences through high-impact partnerships across SonyLIV’s marquee properties and premium sports. His focus was strategic brand partnerships, sponsorship sales and content monetisation, delivering integrated advertising solutions across flagship intellectual properties and live sporting events.

The results, by his account, were tangible. He successfully onboarded new clients, opened new markets and drove high-value brand associations, building partnerships that create meaningful business impact for advertisers. It is a profile that fits neatly with a sports-led move: live events, big audiences and brands hunting for attention.

He describes himself as passionate about strategic selling, building long-term partnerships and crafting innovative brand solutions that draw on content and audience insights. He says he is always open to conversations around brand partnerships, sponsorships and premium advertising opportunities. For a sales leader entering a sports-heavy portfolio, that is the right pitch.

The résumé shows a steady climb through the media and advertising machine. Before Sony, Kapila spent two years and three months in digital sales at Times Network, from April 2022 to June 2024, in Gurugram. His skills there included media strategy and project management, among 14 more. Before that, he was sales manager at The Quint from July 2019 to October 2020, working in paid media advertising and presentations among other skills, and sales manager at iTV Network from April 2018 to July 2019 in Gurgaon, again in paid media advertising.

Earlier still, he was sales manager at Group All About Outdoor from November 2015 to March 2018, a stretch of two years and five months, with skills in paid media advertising and presentation skills. That followed a four-month spell as business development executive at Mare Maritime Singapore Pte Ltd, from August to November 2015. Few sales careers span outdoor, digital, news, television and sport under one name.

The foundations were laid at Star India Pvt Ltd, where Kapila spent four years and four months in network development and business development, from April 2011 to July 2015. He started as a management trainee in 2011, working on research projects, and later became network development state head for the Delhi NCR territory, handling the carriage and reach profile for the region. From January 2015, he was also part of a project gathering market intelligence and researching all digital markets in DAS 1 and DAS 2 of North East and Central India, which ran for five months at the time of his profile.

His career began with two summer training stints in 2010. At Beetel Teletech Limited, from June to July 2010, he interned in the strategy and analysis department and performed various market surveys. At Samsung Electronics Pvt Ltd, from May to June 2010, he worked as a trainee in IT business under the marketing research department for a month.

Market research at the start, ad sales at scale today. For JioStar, it is a hire who knows the sales floor and the sports stadium alike.