Brands
Spykar joins Knot Now with 60-minute delivery for youth-driven fashion
MUMBAI: Spykar, one of India’s leading homegrown denim and fashion brands, has gone live on Knot Now, the rapid-commerce platform specialising in lifestyle and fashion. The tie-up gives customers in Mumbai and Thane access to Spykar’s collections delivered within 60 minutes, strengthening the brand’s digital reach under its Daur Apna Hai campaign.
The move aims to tap India’s growing appetite for impulse fashion purchases, last-minute outfit needs and quick wardrobe updates. With real-time order tracking and efficient last-mile logistics, Knot Now positions Spykar among the first premium labels to offer near-instant delivery in the category.
Spykar co-founder and chief executive Sanjay Vakharia, said the partnership aligns with the brand’s mission to serve young India. “By leveraging Knot Now’s dynamic ecosystem, we aim to expand reach, deepen engagement and strengthen our community of trend-forward consumers,” he said.
Founded in 1992, Spykar has built its reputation on youthful, edgy design and innovation in denim. Its portfolio spans jeans, tops, jackets and accessories, crafted for India’s new-generation shoppers.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
