MAM
Spykar inspires young India to make their votes count
Mumbai: Spykar, a denim and casual wear brand, has announced the launch of its integrated campaign, dedicated to inspiring and mobilising the nation’s youth to participate in the upcoming general elections actively.
The Spykar voting campaign coincides with the upcoming election schedule in the target states. Commencing with Gujarat on 7 May , followed by Maharashtra (excluding Pune) on the same date 7 May, the campaign extends its reach to Pune on 13 May, culminating with Mumbai and Uttar Pradesh on 20 May. This campaign targets young voters aged 18-30 across targeted states, who are passionate about making a difference through their vote.
A captivating brand film leads the campaign, and aims to ignite a sense of responsibility and enthusiasm among young and first-time voters, urging them to exercise their democratic rights. Through a dynamic narrative, the film portrays the pivotal moment when two young girls, enamored by a boy at a café, choose to overlook him upon discovering his failure to vote. The central message conveyed by Spykar is that if you have not voted, you are not cool.
Through this campaign, Spykar aims to create a memorable brand experience by offering exciting rewards to those who visit Spykar stores and flash their inked fingers – a symbol of their participation in the democratic process. Spykar is also urging voters to share their inked finger selfies on Instagram and other social media platforms for rewards from the brand.
Spykar co-founder and CEO Sanjay Vakharia commented, “Today’s youth is different from that of the yesteryears. Apart from being rebellious, fun-loving, and carefree, they are conscious and take their social responsibilities very seriously.” He further added, “We wanted to bring these virtues to the forefront. Choosing who should lead us to a better tomorrow is our right and to vote is our obligation towards protecting the future of our country; nothing less will do – that’s the mindset of the young and restless of our generation which this film intends to resonate with.”
Brandmovers India is the creative agency behind the latest Spykar election campaign. The integrated marketing campaign will be released across channels such as social, digital, retail POS, outdoor, digital outdoor, and print, for audiences across the country.
Brandmovers India MD & CCO Suvajyoti Ghosh said: “When the team at Spykar approached us with a brief to create conversations around the Indian general elections and assert its relevance among its young, restless and opinionated audience, we took the opportunity to make a meaningful impact on the contemporary youth by urging them to vote instead of just having or sharing opinions on social media.”
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
