MAM
Springfit Mattress announces Kareena Kapoor as its brand ambassador
Mumbai: Springfit Mattress has roped in the renowned Bollywood actress and youth icon Kareena Kapoor as its brand ambassador.
The company will be soon launching a series of 360-degree marketing campaigns for their products to promote and make people aware of the importance of choosing the right mattress to ensure a peaceful sleep.
The mattress brand is also planning to open 150–200 Springfit Lounge showrooms in the next one year.
Under the leadership of Springfit Mattress executive director Nitin Gupta, the company further cements its vision of doubling its revenue to Rs 1,000 crore over the next five years. The company has already been producing five lakh mattresses annually from its five manufacturing units based in Haridwar, Meerut (2), Vadodra & Coimbatore and aims to double it with its recent expansions and technology upgradation.
Springfit’s range of mattresses goes beyond spring mattresses and includes imported latex mattresses, memory foam mattresses, pocketed spring mattresses, back support orthopedic mattresses, and complete bedding products including mattress protectors, body pillows, feather pillows, memory foam contour pillows, etc.
Commenting on this, Gupta said, “Mattress, furniture, and high-priced home décor are sectors that still see a preference towards offline purchases since the purchase decision is heavily dependent on a touch-and-feel element. With something as unique as our certigaurd technology, the natural next step was to set up multiple touchpoints for the consumer. While we were looking for a brand ambassador, our focus was on a face who could identify with our motto and help us spread the right message among the masses. Kareena Kapoor is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt the correct sleep pattern for a healthy state of mind.”
Commenting on the association, actor Kareena Kapoor Khan said, “Ensuring a good night’s sleep is important for our physical and mental wellbeing, and there is a comforting feeling when you sink into a luxuriously designed mattress, which is designed just as per our body’s requirements. A night of good sleep is an important part of my fitness routine, and this is why I am thrilled to be associated with Springfit Mattress, a brand that has been innovating sleep solutions through its range of mattresses for over a decade. My power naps and peaceful nights’ sleep have a new meaning now, all thanks to Springfit Mattress.”
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
