Brands
Spread positivity with a celebration of the sports collection and move your mind with ASICS
Mumbai: ASICS launches its new celebration of sports collection, designed to spread positivity and lift the mood of the world through movement. The cross-categorial capsule collection features running, core performance sports and SportStyle products, all released in a distinct yellow colourway that is associated with optimism and hope to inspire more people to move for body and mind.
The product range includes the SUPERBLAST 2 running shoe, the NETBURNER BALLISTIC FF MT 3 PARIS volleyball shoe, the GEL-QUANTUM 360 VIII SportStyle shoe, and many others. The collection is designed to inspire everyone to lace up their shoes and start moving. The uplifting feeling you get from moving with ASICS is open to all who enjoy moving their body.
Laura Bolgen, director of a product management department, performance running Footwear said: “At ASICS, we believe in the transformative power of movement to uplift moods and minds. It’s why we were founded and why we’re called ASICS which is a Latin acronym that translates to ‘a Sound Mind in a Sound Body’. With the new Celebration of Sport collection, you can experience a sense of uplift and positivity as you move your body. You elevate your mood and spread positive energy to those around you.
As we witness outstanding performances this summer, we are reminded of the incredible power of sports to uplift spirits and unite people around the world. From the world’s best to those just getting started, we’re all connected by the amazing impact movement has on the mind. So, let’s all lace up and celebrate the power of sport together.”
Joined in this celebration are the ASICS India athletes Rohan Bopanna, Sumit Nagal, Anitm Panghal and Manpreet Singh representing their individual sports categories on the international stage.
The Celebration of Sport collection will be available for purchase on July 22nd, 2024, with select products already dropping earlier. To find out more about the products,
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
