MAM
Spotlight on Indian kids with ‘Nick Dekho Prize Jeeto’
MUMBAI: Kid’s entertainment brand Nickelodeon Asia has not just cooked up impressive desserts for its young viewers in India, but also made provisions for a second helping.
The ‘Nickelodeon Dekho Prize Jeeto’ contest, which kicked off on 8 September, offers kids a chance to win prizes “every 15 minutes of the hour, every hour of the day, every day of the week, for six whole weeks”.
All one has to do is tune in to the Nick Dhin-a-Dhin programming block – between 3: 00 pm and 7.00 pm on weekdays and 9:30 am and 1.30 pm on weekends. Somewhere in the middle of the show, a password will be mentioned. Kids have to spot this ‘password of the day’, call the channel or mail them with it and win prizes. The password would change everyday.
The contest is valid for children below 15 years only. It will be promoted in the 25 cities including Mumbai, Pune, Nagpur, Rajkot, Surat, Baroda, Indore and Bhopal in West; Delhi, Amritsar, Chandigarh, Ludhiana, Kanpur, Jaipur and Varanasi in North; Chennai, Bangalore, Hyderabad, Vizag, Thiruvanandapuram, Cochin, Coimbatore and Madurai in South; and Kolkata in East.
Nick has announced a dedicated number for entertaining calls throughout the day. Calls on this number will be considered a local call across all the cities, a company release states.
Prizes range from funky gadgets like Hypnotiser, Turbo N’gine blaster, Bijlee Ball, Aada Paada Cushion, Wonder Wig, Walking Notebook, UFO, Time Machine, Hotwheel cars and Barbie dolls.
Nick Dhin-a-Dhin features popular shows like Spongebob Squarepants, Hey Arnold, Catdog, Rugrats, The Adventure of Jimmy Neutron, Rocket Powers, Speed Racer X, Invader Zim, Fairly Odd Parents, Legends of the Hidden Temple, Figure It Out, Don’t Bluff, Kenan & Kel, The Amanda Show and Say Please.
According to the release, the ‘Nickelodeon Dekho Prize Jeeto’ contest is promoted through on-air promos on Nickelodeon and MTV Networks India, Zee TV, Discovery and Udaya TV. On-ground it is promoted through a mega contact initiative across 420 schools that reach over 400,000 kids and through outdoor hoardings, posters and flyers.
The contest is presented by Himalaya Chyavanprasha in association with Hotwheels, Barbie, Cheetos and Alpenliebe Lollipop.
Kids entering the contest can call at 9622-002-002 or e-mail the ‘password of the day’ along with the particular date to jeeto@nick-india.com. Mails may be sent to Dekho Aur Jeeto, PO Box 7918, Tulsiwadi, Tardeo, Mumbai – 400034.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
