MAM
Sportz Interactive scores Blair Richardson to lead UK and Europe drive
MUMBAI : When it comes to winning fans, Sportz Interactive isn’t just playing the game, it’s rewriting the rulebook. The sports tech powerhouse has roped in Blair Richardson as director of business development to lead its charge across the UK and Europe, two of the world’s most competitive sporting markets. Based in London, Richardson will be the playmaker shaping SI’s next big innings in fan engagement and digital transformation.
Richardson’s career spans over two decades of sports, entertainment, and tech innovation. He cut his teeth in business development before a six-year stint at Reuters as commercial director for sport & entertainment, where he drove global content partnerships with Rolex, Nike, Adidas, Puma, FIFA, Sky Sports, the Barclays Premier League, and Beats by Dre. From pioneering rights clearance strategies to expanding into North America and Asia, he built a reputation for fusing commercial acumen with creativity.
His entrepreneurial streak saw him co-found Chatsuite, an AI chatbot platform that built fan engagement products for FC Barcelona, BBC, Eurosport, Xbox, WWF, and Getty Images. Later roles at Monterosa, Hex Digital, and Rehab Agency cemented his profile as a digital innovator, delivering campaigns for Nike, NBA, Google, ITV, Meta, Warner Bros, and Formula 1. Speaking on his move, Richardson said: “Sportz Interactive has already proven itself as a global leader in digital transformation for sports organisations, and I’m excited to bring my background in sports content, AI innovation, and fan engagement to this next chapter.”
SI SVP for international leagues & federations Raghav Mehta added: “His unique blend of sports and entertainment expertise, combined with a proven track record of driving innovation through partnerships with some of the world’s biggest brands, makes him the perfect leader to guide our growth in Europe and the UK.”
With a client roster already boasting the International Olympic Committee, NBA, UEFA, Disney, Google, and Formula 1, SI’s European expansion isn’t just about new turf, it’s about redefining how sport meets storytelling in a digital-first world.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
