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Sportz Interactive bags Hockey India League mandate
MUMBAI: After managing the social media channels for Seasons 3 and 4 of the Coal India Hockey India League (HIL), Sportz Interactive has been called on board for the third consecutive year to handle the digital space for the 2017 edition of the league. Sportz Interactive has also developed the official Hockey India and Hockey India League mobile applications on Android and iOS.
The Coal India Hockey India League is a property of Hockey India, the National Sports Federation for hockey in India. Sportz Interactive has been managing social media and the mobile application for both Hockey India and Hockey India League since December 2014. Along with capturing the emotions of the fans through the #HighOnHockey campaign, this year’s edition of the Coal India HIL will see in-depth and comprehensive coverage of the event on social channels, paired with a unique activation that has never been seen before on any sports page to connect with fans.
Shining as a great example of innovation meeting success, the Coal India HIL has presented the opportunity for promising Indian players to rub shoulders with the world’s best, thus improving their exposure to the best in the sport. The 2016 season of the Coal India HIL saw a 40% increase in viewership, thus reigniting the passion for the sport in India. With an innovative rule change where two goals are awarded for every Field Goal, the leaguehas transformed hockey into a more fast-paced and exciting sport. Young talent like Armaan Qureshi, Affan Yousuf, Harjeet Singh, Harmanpreet Singh, Sumit and many more have come through the ranks by benefiting from the league. A Gold Medal at the recent Uttar Pradesh Junior World Cup Men Lucknow 2016 for the Indian Team was also proof of this talent coming to the fore.
Hockey India & Coal India Hockey India League Elena Norman CEO said: “The Coal India Hockey India League is primarily driven by its fans. Social media continues to play a very important role for us to regularly engage with them. The team at Sportz Interactive is proactive in suggesting innovative ways we can be seen and heard in the digital space. We have a good mutual understanding built over the years of their engagement with Hockey India and Coal India Hockey India League.”
“Sportz Interactive is extremely proud of its long-serving relationship with Hockey India and the Coal India Hockey India League, and we’re delighted with the continued opportunity to bring richer content and fan experiences to followers of India’s beloved sport across digital and social media platforms,” added Sportz Interactive global partnerships founder and head Naveen Aranha.
The rise in popularity of Indian Hockey and the league transcends its social media space too. With a humble 25,000-odd followership in January 2016, both Hockey India and Hockey India League now boast of a multi-fold increase in their fan base with almost 180,000 followers on Twitter. On Facebook too, there has been a leap in the combined strength of both pages from 2.2 million to 5.5 million likes as of 24 January 2017. This just goes to show the long way Hockey India and Hockey India League have come in the past year.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
