MAM
Dream Sports appoints Arpith Kanade to lead Dream Cricket studio
Gaming veteran with 15-plus years joins as mobile title hits 25 million users in first year.
MUMBAI: Dream Cricket just pulled off the ultimate player signing because when your game’s smashing records, you need a veteran to keep the scoreboard ticking. Dream Sports has brought in industry stalwart Arpith Kanade to head the studio behind its breakout mobile cricket title, Dream Cricket, which has surged to 25 million users in its debut year, one of the fastest-growing cricket games worldwide. The appointment, announced on 24 February 2026, puts Kanade in charge of the game’s long-term roadmap, from product tweaks to cracking overseas markets.
With over 15 years in gaming spanning product strategy, live operations, and monetisation Kanade’s CV boasts leadership at Zynga (shaping FarmVille 2) and a founding role at 99Games across multiple genres. His fresh mandate comes as cricket’s global buzz builds, including its Olympic return in 2028, opening doors for digital experiences to hook fans beyond India.
Kanade said, “Cricket’s growing international footprint… presents a fresh opportunity for digital cricket experiences to reach new audiences. The focus will be on building a game that resonates not just with Indian fans but with players worldwide.”
For a title already rewriting mobile cricket’s growth charts, Kanade’s arrival feels like the perfect cover drive poised to turn viral momentum into a boundary-clearing legacy, one swipe at a time.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
