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SPN becomes broadcaster of the year at Abby 2018
GOA: After an engaging second day of Goafest 2018, that brought about creative discussions and knowledge sharing amongst stalwarts across consulting, technology, creative arts, marketing, news media and policymakers, the 50th Abby Awards continued.
As the last rays of the sun kissed the Goan sand on day two, it was time for the presentation of the broadcaster, public relations, still craft, video craft, design and direct Abbys. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity. While Sony Pictures Networks led the tally for the Broadcaster Abbys with six metals, it was ZEEL that took home the gold for the night.
While Design Abbys showed favour to Open Strategy and Design with six metals including one gold, Pi Communications took home four metals where direct specialist Abbys was concerned. While a total of 13 gold were handed out to top honours in public relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of eight metals.
Still Craft Abbys saw dominance by The Social Street who grabbed four metals including two gold. But the happiest faces for the night clearly belonged to Early Man Film Pvt Ltd, who took home a whopping 16 metals in the video craft specialist category which included five gold, four silvers and seven bronzes!
With industry-specific conclaves to expert seminars, the Goafest Abbys 2018 presented by The Advertising Club and The AAAI has once again set the benchmark high in celebrating excellence in creativity across media platforms and genres.
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
