MAM
Splash out in Reebok’s beach boogie range
BANGALORE: Boogie on the beach is the bottomline for Reebok’s new launches this season. With a host of new sports sandals and water shoes and a range of beach footwear, casual wear, gym wear, tennis gear and swimwear this season, the company is set to make you groove on the move. All these will be available at leading Reebok outlets.
Sparkle while you swim. No need to hold your breath while you dive because the swimwear offers great fits, flattering silhouettes and strong prints in the Vector Fitness Department, Tennis Line, & the Swimwear Line, says a Press release.
Sear the poolside and the beach with the Reebok Swimwear Collection priced between Rs 1,399 and Rs 2,499. Introduced in vibrant colours and trendy styles, the line features women’s swimwear with specialised textures. The styles include training halter in eastern red and white colour combination and striped halter short in blue wave/pink striped combination.
The hotbod Vector Fitness Department apparel priced between Rs 669 and Rs 999 is a steal. For the ladies, the Vector Fitness Line lets them workout in style. The all over trendy tea print/ black combination has cotton lycra which is comfortable even during the most strenuous workouts. The collection has light bra tops, trendy tank tops, cool sleeveless workout tops and racy shorts in trendy racer back styles and silhouettes.
The funky footwear products cost from Rs 990 to Rs 2,290. Step light with the new IPSOS sports sandal with DMX Foam for cushioning of the feet. For better traction on the beach it also has multi-directional lugged outsole, CMEVA midsole for stability and cushioning and an adjustable strap.
Score an ace with the Tennis Line priced between Rs 999 and Rs 1,499. This collection will make your dream of looking like a tennis pro come true. Ladies can whizzbang on the courts with this specialised tennis line for women with added fusion polyester fabric and anti-microbial finish. You can choose a classic white & river colour combination. Let your body breathe easy with the mesh inserts while playing tennis. The collection has PlayDry filled Tank Top (built in bra), PlayDry fitted Tee, PlayDry non-fitted, Polo, PlayDry short and PlayDry Skirt.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
