MAM
Spinn’s clarion call to agencies to spin an ad
MUMBAI: A perfect excuse for ad agencies to blow their own trumpet! Spinn, a chic bar located at Residency Road, has announced a contest, inviting advertising professional.
A call to the wacky, freaky professional advertising brains to put on their thinking caps, as Spinn calls it, the contest invites entries from ad agencies in and around Bangalore for a unique ad contest on the topic, “the humorous side of ad world”.
As humorous and wacky it gets, the more the jury laughs your entry out, the better your chances of winning, proclaims a company release.
Spinn would put together a team of leading industry stalwarts in Bangalore to judge the entries. The deadline for submission of entries is 25 May 2004. But the company will not entertain more than three entries from each ad agency. The entries can be mailed to spinnbng@yahoo.com.
According to Spinn’s managing partner Rajanna, “Being in the business of entertainment we understand the value of advertising and have personally noticed some of them to be very unique, offbeat and colorful individuals. This contest is our way of capturing that of course in a humorous manner with no offence meant. The entries would be displayed in Spinn at a later date as a special Talent Hub feature.”
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
