Ad Campaigns
Spice Money & Religare broking launch new campaign ‘Demat Zaroori Hai’
Mumbai: The leading rural fintech company, Spice Money, has launched a digital TVC in partnership Religare Broking (RBL). The partnership aims to provide rural citizens with equitable access to investment opportunities, thus, taking a step further in bridging the rural-urban divide and augmenting financial inclusion.
The TVC highlights how rural citizens can get assistance to open a free of cost Religare demat accounts from their nearest merchant or kirana store served by Spice Money Adhikaris, and the importance of these accounts as a primary requisite for investments. The TVC, with its essence rooted in rural India, ties together the ground-level aspirations of a young Bharat, the ease of opening a demat account, and the many financial opportunities and resultant financial prosperity that a demat account can pave the way for.
The TVC showcases a discussion among three friends outside a local shop. It highlights one of the three as financially more aware, with the know-how of demat accounts and investment options. Through the discussion, he explains to the other two how investments are important and a demat account is a primary requirement before investing in market-linked opportunities. When the two friends ask how they can open a demat account, he points them towards the store behind them, run by a local Spice Money Adhikari who tells them how anyone can now open a Religare demat account, assisted by any Spice Money Adhikari, completely free of cost. The film concludes with the three friends talking about how with a plethora of investment options, a demat account is the best possible way to start the journey towards financial prosperity.
Speaking of this association, Spice Money SVP and head of marketing Kuldeep Pawar said, “Spice Money is dedicated to being a part of the journey of financial inclusion that the country has set upon. With the ten lakhs strong Spice Money Adhikari network serving more than 18,000 pincodes in India, we have now partnered with Religare Broking, one of the leading securities firms, to truly democratise the opportunity for investments. Our new digital TVC showcases this partnership and highlights how it will bring to the citizens of Bharat, a plethora of investment opportunities, hitherto available mostly to urban India, as we work towards our commitment in bridging the rural-urban divide.”
Religare Broking executive vice president of digital, product and marketing Ashley Almeida said, “We are delighted to join hands with Spice Money, a brand that has been leading the financial services revolution in rural India, to bring a diverse portfolio of investment opportunities to the last mile of the country. We firmly believe that this association will pave the way toward financial freedom for the rural citizens of India and contribute towards further financial inclusion.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
