MAM
Speedera partners VSNL; to provide net infrastructure services
BANGALORE: California-headquartered Speedera Networks Inc, global provider of distributed application hosting and content delivery services, has entered into a partnership with Videsh Sanchar Nigam Limited (VSNL) to provide Internet infrastructure services for the Indian market.
Through Speedera’s “Fusion Partner” program, VSNL will deploy Speedera’s technology in its data centers and market Speedera’s comprehensive SpeedSuite family of services to its vast customer base.
Tata Indicom Enterprise Business Unit MD Sandeep Mathur observes this partnership as VSNL’s reinforced commitment to Enterprise customers to offer world-class, value added services. He says, “As the leader in international telecommunications and Internet services, our aim is to consistently redefine the market by adding new and innovative services that improve end-user satisfaction while reducing the costs associated with scaling our ever-expanding infrastructure.”
The opening of Speedera’s new Bangalore office creates a second headquarters for the company, whose principal office is in Silicon Valley in California, and which also has sales and support offices in London, Paris, New York, and Washington D.C., informs an official release.
Speedera India will be supporting Speedera’s growing list of Global 2000 customers and helping to drive the company’s accelerated global expansion strategy.
“This is an exhilarating moment for Speedera as our India operations are now up and running, and include a full range of corporate functions – sales, marketing, finance, technical support, research and development,” said Speedera Networks president & CEO Ajit Gupta. “India represents far more than a source of revenue for Speedera, as Speedera India will help to drive every facet of the business for the benefit of our customers worldwide. “We are not a U.S. company nor are we an Indian company,” Gupta added. “We are truly a global company.”
Speedera has had a long presence in India, having deployed significant network deployment here beginning in 2000. Moreover, many of the company’s initial customers were in India and served to validate its business model. Indian customers currently include enterprises such as the Times of India, Rediff, NDTV, Sify and Wipro, the release adds.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
