MAM
Spatial Access gets investor, plans overseas expansion
MUMBAI: Spatial Access, the audit, advisory and analytics company founded by Meenakshi Menon (Madhvani) in October 2003, is looking to expand to Indonesia, Thailand and Philippines.
The company is also splitting into three units – SA1, SA2 and SA3, each headed by a senior resource. “This ensures that clients have at hand a team who can truly add value to their business through insight and experience,” Spatial Access founder and chairperson Menon said.
The eight-year-old company has also sold “significant stake” to a strategic investor in order to fund its expansion. “The next phase of the company will see us opening offices in Indonesia, Thailand and Philippines. We have a strategic investor, a former Investment Banker from Deutsch Bank, Pavan Sukhdev, who has recently picked up a significant stake in the company. This will facilitate additional finances should that be required for our regional expansion,” Spatial Access founder and chairperson Menon said.
The company measures all kinds of marketing investments ranging from media to production, PR and events, with a view to help advertiser’s measure and enhance advertising ROI.
The company has also revealed its new logo that signifies a heart to edges imagery, like a storm, a ripple effect that slows down before it comes to an end.
“One of the challenges of growth is ensuring service quality. How do you deliver top class value to one client and a 100, with the same degree of detail and quality? How do you maintain these standards in the face of expansion across both the services and the geographies? Clients need hands on involvement from senior resources. They want to benefit from experience and talent. Our innovative response has been to split the company into three Units,” Menon said.
The SA1 unit, headed by Nikhil Rangnekar focuses on audits and analytics. Rangnekar will look after the Indian audit and advisory business in addition to being the analytics lead for clients across the globe. Meanwhile, Harsha Joshi and her team will play a support role in terms of providing buying benchmarks and advice on buying strategies for all domestic clients.
SA2 unit, headed by Geetanjali Bhattacharjii, will function as marketing services audit and advisory. This unit specialises in measuring the ROI from all marketing inputs, other than media. Developing sophisticated technology and proprietary processes to measure the so far immeasurable is Bhattacharjii’s focus.
SA3 is headed by Joshi who has spent over two decades buying media first at Mindshare then at Madison. Joshi is the lead on all International business and APAC expansion. She will work with local teams in markets across APAC to deliver value to the company‘s clients.
All three units will be supported by the company CFO Rabel Advani and technology partner Prof Claudio Conti.
“Our vision is to be the first Indian transnational company in the audit and advisory space. We have been successful pioneers in the Indian market and have consolidated our position over the last four years. Now the time has come to take across to the APAC market, the service that has been recognised by the demanding Indian marketer as an Idea whose time has come,” Menon added.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
