Ad Campaigns
Spark a change with The Body Shop’s best-ever Diwali gifts collection
Mumbai: The Body Shop, the original ethical beauty brand, introduces its festive campaign ‘Spark a Change’ to mark the beginning of Diwali and the launch of their collection of change-making gifts in-store and online.
From vegan beauty treats to indulgent body care, The Body Shop has gifts to delight everyone this Diwali – and every budget. And these gifts do more than simply bring joy to the recipients, they help spark a change in the lives of those who help craft them too, thanks to the brand’s unique Community Fair Trade1 programme.
The ‘Spark a Change’ campaign is complemented by an inspiring film featuring the renowned Indian actor, Shefali Shah (2023 Emmy Awards Nominee), as she explores The Body Shop store in search of ethical gifts for her loved ones. The film beautifully captures the skilled women of Teddy Exports, The Body Shop’s long-standing Community Fair Trade partner based in India. These talented artisans handcraft recycled cotton gift bags, specially commissioned by The Body Shop India for this festive season. In their own way, the women of Teddy Exports, along with Shefali Shah, help ignite change and spread joy, perfectly aligning with The Body Shop’s core value of driving positive change in the world.
The Body Shop VP of marketing e-commerce & product, Asia South Harmeet Singh said ‘Every single gift from The Body Shop is enriched with ingredients or packaging from our Community Fair Trade partners. So, with each purchase, customers not only acquire a present but also support communities worldwide, especially in India, thanks to these pouches expertly handcrafted by the artisans at Teddy Exports. This festive season, they have the power to help spark positive change in the lives of many’.
Customers will be able to choose from a fantastic array of festive gifts filled with wonders such as Treats Shea Duo at Rs 595, Beauty bag nourishing (avocado) at Rs 1545 and also Lather Slather British Rose at Rs 4695. For those seeking a more personal touch, there is the option to handpick one of Teddy Export’s vibrant pouches. These can be filled to the brim with nature-inspired treats such as best-selling British Rose Shower Gel or the alluring new Full Flowers Eau de Parfum. The power to create the perfect changemaking gift is now in their hands!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
