MAM
Span wins Rs 2 bn global media mandate for Incredible India, Ministry of Tourism
MUMBAI: Span Communications has won the global media mandate of Incredible India, Ministry of Tourism.
The size of the business is estimated to be around Rs 2 billion.
A multi-agency pitch was called in May this year. Thirteen leading media agencies including GroupM, OMD, Ogilvy India, MPG, Mindshare, Maxus Global, ZenithOptimedia, Omnicom Group, Crayons Advertising, Prabhatam Advertising, Integrid Media, Allied Media (Percept), Purnima Advertising, Carat Media, Sterling Advertising, ITDC, TDI International India Ltd and Span Communications had taken part.
The mandate involves handling global television and print campaign for Ministry of Tourism in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. Span Communications has been handling the Incredible India account for more than 5 to 6 years now.
Talking about the mandate, Span Communications CEO Naresh Kheterpal said, “Incredible India is one of the most respected Indian brands globally and it is indeed a matter of pride and prestige for us to win this campaign again. At the same time, it is a testimony to our excellent media skills and the confidence that the client has placed on us. The campaign is slated to begin soon and would encompass all mediums focusing on the American, European and Asian markets.”
Span has a large number of leading corporate, government and PSU clients like G‘Five Mobiles, Ansal Group, SRS, Goa Coastal Resorts, State Bank of India, IndianOil, Oriental Bank of Commerce, Central Bank of India, Delhi Government, ESIC, India Post, Andaman Tourism, Election Commission, Bureau of Energy Efficiency, Ministry of Civil Aviation and National Commission for Women among others.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
