MAM
Spain showcases women’s travel spirit at vibrant Mumbai evening
MUMBAI: Some journeys take you across the world. Others take you closer to yourself. At a warm, culture-soaked evening in Mumbai, the Tourism Office of Spain brought both ideas together with its programme, “Women Travelers to Spain: A Passport to Yourself”.
Held at Ifbe in Ballard Estate, the event gathered creators, professionals and travel enthusiasts for an evening that went far beyond maps and must-see lists. Guests arrived to a setting designed to celebrate women and the transformative, confidence-building joy of travel.
Tourism Office of Spain in India director Elena Orland, opened the evening by highlighting why Spain continues to resonate with women who explore the world. “Beyond the best-known destinations, Spain is a wonderful country that truly welcomes women travellers to enjoy unique and authentic experiences that will make your travel to Spain and to yourself memorable,” she said.
Her message set the tone for the night as Spain was framed not just as a country to visit but as a place where women feel safe, inspired and encouraged to embrace discovery.
A lively panel followed, moderated by renowned blogger Roxanne Bamboat. Fashion stylist and consultant Isha Bhansali, hotelier and journalist Xenia Lam, and entrepreneur Reshma Mehta shared their first impressions of Spain, painting a picture of colour, vibrancy and youthful energy. They spoke of coastal charm, rich culture and the feeling that Spain almost always surpasses expectations.
A recurring theme was safety and comfort for solo women travellers. The panellists described Spanish society as warm, open and welcoming, often making visitors feel instantly at ease. Even without knowing the language, travellers can navigate smoothly thanks to friendly locals and well-designed urban spaces. They also noted cultural similarities between India and Spain, including a shared love for food, festivals and family-centred living.
After the discussion wrapped up, the evening slipped into a relaxed networking dinner featuring Spanish food and wine. Instead of a formal Q&A, guests chatted freely with the speakers, trading stories of adventure, inspiration and personal discovery.
By the time the night wound down, the mood reflected exactly what the programme promised: travel as a gateway to understanding the world and yourself, and Spain as a destination where women can move with confidence, curiosity and joy.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
