Ad Campaigns
South Indian Bank TVC shows how to safeguard your account
MUMBAI: South Indian Bank has launched a TV commercial to promote the Digital E-lock facility in the bank’s mobile app called SIB Mirror Plus.
It has been conceptualised and produced by Blackswan India and directed by co-founder Pradeep Menon.
Digital E-lock is a feature that lets South Indian Bank’s customers lock and unlock their accounts at the touch of a finger. Once the account is locked, all digital debit transactions will be blocked. ATM, PoS, internet banking and mobile banking transactions can be protected with Digital E-lock.
The film follows the conversations between a prudent father and his college-going son. The father is a no-nonsense man, serious about the safety of his family. He reminds his wife to turn off the burner of the gas stove and his son not to forget to lock his bike. The son playfully asks his father whether he has locked his bank account. He goes on to explain about the Digital E-lock feature and how accounts with SIB can be safeguarded.
“We wanted us to come up with a cost-effective TV commercial that drives home the E-lock feature in their app in a way that anyone with a smart phone can relate to,” said Blackswan India CEO Raman P Namboothiri.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
